One of the key components of what we have tried to do as a business is recognize who are customers are and what we need to do to meet and hopefully exceed expectations. When we talk about our community and customers there are several thought processes that enter into our decisions. North and West Vancouver (where the majority of our work comes from) is a tech savvy, middle and upper middle class community made up of a diverse group of individuals and families. As our community and population have grown there has remained a sense of community and people are very much engaged in a vast range of community activities. What we believe to be true is the residents of the North Shore actively network and communicate with one another. We have deduced that this is partly based on the work environments our customers are engaged in. In our eyes this makes our job both potentially easier and definitely more satisfying.
So two questions that as a small business we need to answer is how do we actively engage our customers, and when making decisions do our customers factor in "Our Story" as a small based business active in our community?
To start with the second question first; I do believe that this can and does play a role but the onus is on us as a business to tell "Our Story". Beyond telling more about who we are, what we do, and the level of service we provide. We must explain how we are engaged with our community and how we are striving to make a difference. I also believe that as noble as community efforts or donations maybe today it is important that we continue to expand and make our contributions part of our culture as a company.
To actively engage our customers is our number one priority on a go forward. It is our hope to utilize Social Networking and promote our activities both as what it is we offer and do to make a profit but also equally as important how we endeavour to make a difference on the North Shore as a small business.
John Goldsmith
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